Charles William Post

The C.W. Post Campus of Long Island University in Brookville, New York is named for the great American inventor Charles William Post. Mr. Post was the father of Marjorie Merriweather Post, from whom Long Island University purchased her Brookville estate to create a Nassau County campus. The campus was founded on November 26, 1954 on the 100th anniversary of Charles William Post’s birth (1854-1914). C.W. Post was the founder of the Post Cereal Company, which marketed products such as Postum (a coffee substitute), Grape Nuts and Post Toasties. C.W. Post is credited as being the first person to use print advertising to promote interest in his products. Because of this revolutionary advertising technique, C.W. rapidly became one of the most successful business owners of his era. In building his cereal empire, C.W. embodied ingenuity, determination, and courage--qualities that are living inspirations for Long Island University's students and faculty.

click images to enlarge